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Vietnam tourism announces new slogan

10:24 | 07/03/2012

The Vietnam National Administration of Tourism (VNAT) said on December 27 in Hanoi that the new slogan and symbol were approved by Minister of Culture, Sports and Tourism Hoang Tuan Anh and that they will be used for the national tourism promotion programme between 2012 and 2015.

The revised slogan will replace the existing one “Vietnam – Hidden Charm” in 2005-2011.

VNAT General Director Nguyen Van Tuan said the tourism sector became a spotlight in the context of Vietnam’s difficult and challenging economy. In 2011, it attracted 6 million international arrivals, and served 30 million domestic tourists, earning VND130 trillion.

The sector has set a goal of receiving 6.5 million foreign arrivals and serving 32 million domestic tourists to earn VND150 trillion in 2012, he said.

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